This research aims to reintroduce creative film making techniques to the corporate, non-fiction workflow of low-end productions.
To determine the aspects needed for such a refocus, a deeper theoretical conduct to the fundamentals of applied film formats, visual and narrative components has been assessed. The main question has been divided in an array of smaller questions to consider all aspects of the query not only in relation with each other, but to also consider these components for their individual base-line and derivation. Aiming for a deeper understanding of all individual stakes to encourage a broader starting point with more creative handles for the product concept. Therefore inspiration is drawn from both cinematic techniques applied in fiction cinema as well as story structure in documentary productions.
This theoretical conduct is later combined with practical participant observations from corporate/non-fiction film sets to better understand the behaviour and stakeholders of all groups involved. Interviews with producers and cinematographers are conducted to validate ideas, gain insights on opportunity for routes leading to prospect and to audit whether the direction of research stays in tune with a desired, applicable outcome.
To further test recommended methods for reintroducing creative film making techniques to the corporate, non-fiction workflow of low-end productions, practical studies and field experiences are conducted and gathered. Theoretical ideas about equipment and methods are put to the test for determining faulty misdirect and unexpected behaviour as well as other practicalities.
Research Design
Theoretical study is conducted through both literary sources such as book studies, trend reports and online articles written by/for audio-visual professionals, trend watchers and entrepreneurs as well as visual sources such as (documentary) films celebrated for their visual techniques and competitor products.
Trend reports are used to study the drives of consumer behaviour and technological advantages beneficial to the making of or/and consumption of video. The opinions of entrepreneurs are considered to not deviate from the economical drivers which enable the studied product. Both the client and production company perspective are considered.
Research on visual storytelling and narrative structure for high-end fiction work is available in great numbers. However, studies to creative application of visual means in low-end, corporate, non-fiction productions is still in short supply. The ultimate aim of this research is to make visual story telling and creativity a consumable product in a market which thrives on corporate, efficient and low-cost means.
This research report is written for Saxion University as a part of the ‘Art & Technology’ Bachelor graduation program (2018).
Graduation Report Roos M Jansen 